In celebration of the re-launch of the Pokémon Happy Meals at McDonald’s, the franchise’s France locations will be activated as new PokéStops within the Pokémon Go app. Starting Aug 22, 2022, McCafé locations will also become Arenas. This implies that you can eat a meal while engaging in combat, catching some Pokémon, or collecting supplies for your Pokémon backpack. McDonald’s will also host raids at specific hours communicated by McDonald’s at the McCafé locations.
“Your favorite McDonald’s™ restaurants will become c and McCafé® locations will become Gyms. Now you can enjoy a delicious meal with your friends and catch new Pokémon, all at the same time!”
There is no word yet on whether worldwide McDonald’s locations will also be partaking in this event, but fans of the franchise that are based in France can head to their local restaurants to collect all of their favorite Pokémon GO items.
Image Credit: McDonald's
Why This Trend Is Growing
- Gamification of Qsrs
- Opportunity for QSRs to incorporate gamification elements to enhance customer experience and engagement.
- Location-based Marketing
- Opportunity for businesses to leverage location-based marketing to reach and engage with customers through popular apps such as Pokémon Go.
- Collaborative Branding
- Opportunity for brands to collaborate and tap into each other's audiences to create unique and exciting marketing campaigns.
Industries Being Reshaped
- Fast Food Industry
- Fast food restaurants can incorporate gamification elements into their marketing strategy to create unique and engaging customer experiences.
- Mobile App Industry
- Mobile app developers can offer location-based marketing solutions to businesses looking to connect with customers through popular apps like Pokémon Go.
- Marketing Industry
- Marketing agencies can help brands collaborate with each other to create unique and interesting marketing campaigns that resonate with target audiences.
