The Moju x Eaten Alive (S)Hot Sauce is a new collaboration food product created by the functional beverage brand with the vegan fermented foods brand. The hot sauce boasts a ginger-based recipe that's infused with fresh, raw ingredients that have been cold-pressed and inspired by the MOJU Really Ginger hot shot. The sauce is meshed with the Eaten Alive fermented chilli mash to give it a spicy kick that complements the gingery base perfectly.
The Moju x Eaten Alive (S)Hot Sauce was explained further by Co-Founder of MOJU Rich Goldsmith who said, "We’re so excited to launch this limited-edition hot sauce in collaboration with our flavour-loving friends at Eaten Alive, it’s perfect for any plate, bowl or dip this summer so grab it while it lasts.”
Why This Trend Is Growing
- Ginger-based Condiments
- The use of ginger as a base ingredient in condiments provides an opportunity for creating unique flavor combinations and attracting health-conscious consumers.
- Collaborative Food Products
- Collaboration between functional beverage and fermented food brands in creating food products can provide innovative, yet healthy, options for consumers.
- Fermented Hot Sauces
- The use of fermented ingredients in creating hot sauces provides an opportunity for developing unique and healthier spicy condiments.
Industries Being Reshaped
- Condiment Industry
- The condiment industry can explore using ginger as a base ingredient, and collaborate with other food brands to create innovative and healthy offerings.
- Functional Beverage Industry
- Collaborating with fermented food brands to create food products provides an opportunity for functional beverage brands to expand their offerings and reach new consumers.
- Fermented Food Industry
- The fermented food industry can explore developing more hot sauces using fermented ingredients, and collaborate with other food brands to create unique and healthy condiments.
