The Alani Nu protein coffees are a new line of beverages from the better-for-you brand to offer consumers a way to boost their energy levels, while also keeping track of their nutritional needs.
The drinks are crafted with a blend of cold-brewed coffee along with cream and come in four flavors including Vanilla, Maple Donut Cappuccino and Mocha. The drinks are all high in calcium with 10-grams of protein per serving, while also having a gluten-free recipe that's low in fat and featuring just 90-calories per 12-ounce bottle.
The Alani Nu protein coffees are available now in 12-pack cases via the Walmart website, and are rolling into select brick-and-mortar retailers including GNC, The Vitamin Shoppe and Walmart.
What Makes This Trend Stand Out
- Protein Coffee Craze
- Entrepreneurs can create innovative coffee products by incorporating protein and other functional ingredients suitable for consumers with different lifestyle goals.
- Better-for-you Beverages
- The trend in developing functional beverages that are high in protein, low in calorie, and gluten-free can open the doors for new product development.
- Cold-brewed Becomes Mainstream
- Cold-brewed coffee has long been a notable trend in specialty coffee shops, and now it has hit the mainstream market with new innovative formulations.
Sectors Adopting This
- Beverage Industry
- There is a growth opportunity for beverage makers for functional beverages that cater to different dietary and nutritional needs of the market.
- Fitness Industry
- Fitness centers can improve their offerings by serving cold coffee versions that can function as a post-workout beverage suitable for high-protein diets.
- Retail Industry
- Retailers can take advantage of this trend by responding quickly to market demand and stocking up on products that align with this new market niche.
