Protein-Packed New Year Coffees

Dutch Bros Protein Coffee Comes in Two Options with No Added Sugar

The Dutch Bros Protein Coffee drinks are a new line of refreshments from the brand formulated with health-focused new years resolutions in mind to help consumers support their active lifestyles.

The coffees come in the Salted Caramel Protein Latte and Salted Caramel Protein Mocha varieties, which both feature 20-grams of protein in each serving. Both drinks are crafted with espresso, salted caramel flavor and protein milk with the Protein Latte finished with a caramel drizzle and the Protein Mocha mixed with chocolate sauce.

The Dutch Bros Protein Coffee drinks both contain no added sugar to give them a lifestyle-conscious profile for consumers who are watching their intake of sugar to appreciate. The drinks are available now for a limited time only through February 29, 2024.

Image Credit: Dutch Bros

Health-focused Protein Coffee
The Dutch Bros Protein Coffee drinks are formulated with health-focused new years resolutions in mind to help consumers support their active lifestyles.
Protein-packed Refreshments
The Salted Caramel Protein Latte and Salted Caramel Protein Mocha varieties both feature 20-grams of protein in each serving, providing consumers with protein-packed options.
Lifestyle-conscious Profile
The Dutch Bros Protein Coffee drinks contain no added sugar, catering to consumers who are watching their sugar intake and seeking drinks with a lifestyle-conscious profile.

Industries Being Reshaped

Coffee Industry
The Dutch Bros Protein Coffee drinks introduce a new line of protein coffee beverages, expanding the offerings within the coffee industry.
Functional Beverage Industry
The Salted Caramel Protein Latte and Salted Caramel Protein Mocha varieties add protein-packed options to the functional beverage industry, meeting the demand for healthier and functional drink choices.
Health and Wellness Industry
The Dutch Bros Protein Coffee drinks cater to consumers with health-focused goals, tapping into the health and wellness industry and offering a convenient way to incorporate protein into their diets.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 71%
Freshness 23%

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