The September 2022 drinking round-up features various beverages for the morning, nighttime, and daytime, as well as some innovative activations that are designed to excite consumers.
On the alcoholic front, Rancho La Gloria has ventured into the tequila category with two premium, flavor-infused spirits. While the Pink Lemonade variety features zesty lemon mixed with ripe barriers, the 'Jalapeño Lime' stuns with a spicy taste of the peppers.
For early risers and those who are mindful of their health, the September 2022 drinking round-up calls attention to Danger Coffee by Dave Asprey. This blend, which delights with its nutty sweetness and lasting tobacco finish, boasts a patent-pending remineralized formula that delivers more than 50 trace minerals, nutrients, and electrolytes to the body.
On the marketing front, Patrón organized a cocktail pop-up in the metaverse while AriZona made it retro with a hair salon.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
