Alternative milk brand MALK organics has announced the launch of its all-new product called 'MALK's Chocolate Oat,' which will make its retail debut at select Whole Foods locations throughout the United States. As its name suggests, the new product is oat milk infused with real chocolate ingredients.
Similar to MALK's other products, MALK's Chocolate Oat will be comprised of simple and clean ingredients, including organic oats, organic cocoa, organic vanilla extract, and Himalayan pink salt.
“As the leading premium plant-based milk brand growing 13X faster than the category*, we feel it is our responsibility to bring consumers cleaner options that are free of gums, fillers, and oils,” said Jason Bronstad, MALK’s CEO. “This distribution expansion will support our mission to bring our clean milk alternatives to more households throughout the country.”
Image Credit: Malk
What Makes This Trend Stand Out
- Clean-label Beverages
- Opportunity to create a line of clean-label beverages beyond plant-based milk
- Chocolate-infused Products
- Potential for companies to create chocolate-infused products using clean and simple ingredients for health-conscious consumers
- Organic Food and Drink
- The demand for clean-label products could lead to an increase in demand for organic food and drink options
Sectors Adopting This
- Plant-based Milk Industry
- Companies creating plant-based milks could expand their product line to include clean-label beverages
- Confectionary Industry
- Opportunity for companies in the confectionary industry to create chocolate-infused products that appeal to health-conscious consumers
- Organic Food Industry
- The demand for organic ingredients for clean-label products could lead to an increase in the organic food industry
