7-Eleven has announced that it will be reintroducing two fan-favorite autumnal coffee drinks: Pumpkin Spice Coffee and Pumpkin Spice Latte.
The Pumpkin Spice Coffee is a simple brew that blends Arabica coffee beans with pumpkin flavoring to offer customers a highly seasonal cup of joe. Meanwhile, the Pumpkin Spice Latte contains premium espresso mixed with a variety of autumnal spices, most notably pumpkin spice. In addition, the company has announced that the Pumpkin Spice Latte will now be highly customizable.
“We like to take the Pumpkin Spice Latte one step further by encouraging our customers to take their cup of joe into their own hands with more than 3,000 ways to customize their beverage," said Dennis Phelps, 7-Eleven’s proprietary beverages senior product director.
Image Credit: 7-Eleven
Why This Trend Is Growing
- Customizable Beverages
- Offering customizable drinks provides an opportunity to increase customer engagement and loyalty, as well as gather valuable data on customer preferences.
- Seasonal Offerings
- Introducing seasonal products helps to create a sense of urgency and excitement around limited-time items, leading to increased sales and foot traffic.
- Flavor Innovation
- Continuously experimenting with new flavors and combinations can help to differentiate a brand and stay ahead of competitors in a crowded marketplace.
Industries Being Reshaped
- Coffee and Hot Beverages
- Innovating with seasonal flavors and customizable options could help coffee shops and convenience stores stay relevant and capture a larger share of the market.
- Quick Service Restaurants
- Offering seasonal and customizable drinks like pumpkin spice lattes presents a way for fast food chains to differentiate themselves and attract new customers.
- Food and Beverage Retail
- Creating seasonal products and offering customization options could help grocers and specialty food stores drive sales and create a unique brand identity.
