This list of August 2022 trends in games spotlights the increasing popularity of esports-focused collaborations to drive engagement and build customer loyalty. In addition to this, consumers have expressed their enjoyment of mobile gaming as the industry skyrockets and more companies push for mobile-friendly features.
One notable example is the forthcoming FaZe Clan and DoorDash partnership which seeks to deliver player-inspired sandwiches to gamers across North America. This partnership prioritizes brand loyalty and showcases the impact an esports organization can have on a nationwide scale.
Elsewhere, Snapchat has debuted a new AR-based ‘Ghost Game’ that allows users to hunt ghosts, fight spirits, and explore the contents of an abandoned phone. This addition is significant in the gaming industry as social media and entertainment applications push for gaming-related content to keep consumers engaged. ‘Ghost Game’ is also the brand’s first foray into AR-based gaming, as consumers are steadily popularizing the convenience of mobile gaming.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
