Snapchat has launched a new in-game app titled ‘Ghost Phone,’ allowing consumers to explore the story of an abandoned phone and hunt supernatural beings during their journey. The game can be accessed through Snapchat’s Lens Explorer feature, where users can locate the Ghost Phone’ game by tapping the game itself, the Rocket icon, or by using a special link. Players can join the ghost-hunting efforts by performing activities in-game, finding clues, and unlocking Camera Modes to capture the AR ghosts.
Players don’t have to worry about losing their progress on ‘Ghost Phone,’ as the game saves your place in the gripping story. Simply quit or exit the Snapchat app and reopen the game when you’re ready to hop back into the action. Interested parties can visit the Snapchat app to play the company’s first AR-based game.
Image Credit: Snapchat
What's Driving This Trend
- Ar-based Gaming
- Snapchat's 'Ghost Phone' game demonstrates the potential for story-driven AR gaming experiences.
- In-app Entertainment
- Entertainment-focused apps are enhancing user engagement with in-app games.
- Lens Explorer Feature
- Lens Explorer feature is becoming a platform for innovative AR-based experiences on Snapchat.
Who This Affects Most
- Gaming Industry
- The gaming industry can leverage the storytelling potential of AR to create more immersive and engaging experiences.
- Social Media Industry
- Social media platforms are venturing into in-app entertainment options to retain users and increase engagement.
- Augmented Reality Software Industry
- Innovative AR-based experiences like Snapchat's 'Ghost Phone' game are driving the demand for advanced AR software.
