Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Laura McQuarrie — November 11, 2025 — Marketing
References: newsroom.snap
To celebrate the release of The Outer Worlds 2, Xbox and Snapchat teamed up to develop Snapchat’s first-ever AR Lens that can scan the moon and transform it into the game’s Moon Man mascot. This augmented reality social media lens makes the most of celestial tracking technology and a phone’s compass, ensuring that Snapchat users can scan the moon anywhere, no matter the lighting conditions or weather.
The experience includes plenty more for fans of the sequel to the first-person sci-fi RPG from Obsidian Entertainment to appreciate, such as a telescope inspired by in-game items from Auntie's Choice. And with this first-of-its-kind AR Lens, Snapchat users can also turn the camera around to see their own faces transform into the beloved, smirking Moon Man character.
The experience includes plenty more for fans of the sequel to the first-person sci-fi RPG from Obsidian Entertainment to appreciate, such as a telescope inspired by in-game items from Auntie's Choice. And with this first-of-its-kind AR Lens, Snapchat users can also turn the camera around to see their own faces transform into the beloved, smirking Moon Man character.
Trend Themes
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Celestial-augmented Reality — Leverage of celestial tracking technology in AR lenses enables innovative and immersive experiences that interact dynamically with outer space elements.
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Game-themed Augmented Reality — Combining gaming elements with augmented reality creates engaging marketing tools that blend real-world environments with digital gaming mascots.
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Interactive Brand Collaborations — Collaborative marketing efforts between tech and gaming companies push the boundaries of consumer engagement through shared, innovative digital experiences.
Industry Implications
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Augmented Reality Technology — The AR industry stands to benefit from integrating real-time celestial tracking into consumer applications, expanding interactive possibilities.
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Digital Gaming — The gaming industry can enhance user engagement by extending game universes into augmented reality, allowing players to interact with game elements in real-world contexts.
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Social Media Platforms — Social media industries can drive user interaction by incorporating innovative AR tools that offer unique ways to engage with trending themes and events.
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