Snapchat and drinks brand Oasis teamed up to bring a first-of-its-kind Venting Machine to Birmingham’s Bullring and London Kings Cross station so that commuters can destress, release pent-up frustration and refresh themselves before carrying on with their journey. The Venting Machine is said to be the first to use decibel detection in an AR mirror, and it listens to how loud people scream to unlock one of three custom Snapchat Lenses. After being presented a unique QR code, users can scan it to download a video recording of their scream to take home and share.
Sometimes people wish they could scream to release the weight of everything they’re holding inside, but they have no safe outlet to do so—the Vending Machine provides a place and opportunity, and rewards screamers with a cold sample of Oasis.
What Makes This Trend Stand Out
- AR Interactive Vending Solutions
- Integrating augmented reality with traditional vending machines transforms routine purchases into engaging and interactive experiences.
- Emotional Release Technologies
- Devices that detect emotional expressions offer novel avenues for stress relief and personal wellness.
- Social Media Gamification
- Incorporating elements of gaming and social sharing into commercial experiences creates a new era of consumer engagement.
Sectors Adopting This
- Augmented Reality Platforms
- The incorporation of AR in everyday environments provides companies with opportunities to create immersive and engaging consumer experiences.
- Beverage and Snack Vending
- Innovations in vending machines utilizing advanced technology can revolutionize the delivery and consumption of on-the-go refreshments.
- Emotional Wellbeing Products
- Industries focused on mental health and wellness gain fresh avenues for product development through technologies designed for emotional release.
