The July 2025 branding list spotlights a series of design-forward and celebrity-boosted campaigns that showcase product functionalities and other sensibilities.
By tapping into pop culture and celebrity endorsements, brands immediately generate visibility. Jean Paul Gaultier, for example, tapped global music artist Jennie for the debut of its Pre-Fall 2025 collection. JINRO, on the other hand, debuted a soju collection in partnership with Netflix and its globally acclaimed series Squid Game. Glenfiddich and Aston Martin also tap the world-renowned Formula One® event to share their commitment to precision, craftsmanship, and innovation through strategic marketing opportunities.
The July 2025 branding list also calls attention to diverse business representation by spotlighting Indigenous-designed haircare sets like the Wella Professionals' exclusive packaging, which features artwork by Alanah Jewell, an Indigenous artist from the Oneida Nation of the Thames.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
