3D billboards take center stage in Canva’s newest out-of-home (OOH) campaign, designed to captivate passersby with bold, visually striking executions that bring the brand’s design tools to life. Installed at London’s Waterloo Station, the campaign turns static advertising into dynamic, real-world storytelling that both surprises and informs.
At London’s Waterloo Station, the billboards feature bold executions such as a Canva logo breaking out of its frame, referencing the familiar request to “make the logo bigger,” and another compressing landscape content into a portrait layout to showcase the 'Magic Resize' tool. Other highlights include a '3D Forest' e-bike, symbolizing drag-and-drop functionality, and a billboard styled like a whiteboard, cleverly referencing the background remover tool.
Created with Stink Studios, the campaign combines vibrant visuals with practical messaging. Supported by digital placements on YouTube and LinkedIn, it reinforces Canva’s growing presence in the UK’s creative landscape.
Image Credit: Canva / Marketing-Interactive
What Makes This Trend Stand Out
- Interactive Out-of-home Advertising
- The rise of 3D billboards transforms traditional advertising spaces into immersive, interactive experiences, enhancing consumer engagement with brands.
- Augmented Reality Marketing
- Augmenting physical billboards with 3D elements introduces new dimensions to visual storytelling, allowing for more dynamic brand expression.
- Real-world Digital Storytelling
- Combining digital capabilities with physical advertising displays offers a platform for brands to convey complex messages through innovative storytelling techniques.
Sectors Adopting This
- Digital Advertising Industry
- The integration of 3D and interactive elements into outdoor advertising stands to revolutionize the digital advertising landscape by setting new standards for audience engagement.
- Creative Software Industry
- As brands like Canva showcase their tools through real-world applications, the creative software industry finds novel opportunities to demonstrate product utility and enhance user attraction.
- Mass Transit Advertising Industry
- Leveraging high-traffic transit hubs for innovative ad spaces, such as 3D billboards, provides new ways for the mass transit advertising sector to capture attention in crowded metropolitan environments.
