Space X has partnered with Canadian start-up Geometric Energy Corporation in an effort to make space advertising a reality. The two companies plan to launch a high-tech, digital billboard into orbit, which brands can then purchase ad space on.
Space X plans to launch the billboard – technically a satellite called 'CubeSat' – with its Falcon 9 rocket that will release it into orbit while on its way to the moon. The pixellated screen on the 'CubeSat' will be able to display ads, videos, logos, and art. It will also be equipped with a large "selfie-stick," which will record the screen and live stream it on Youtube and Twitch, so those interested can view the ads from Earth.
Landing a spot on 'CubeSat' will be given to the highest bidder, who will purchase "tokens" that they can use to adjust the length of the ad, as well its color, coordinates, and brightness.
Image Credit: Shutterstock
What's Driving This Trend
- Space Advertising
- Companies are partnering with space technology startups, creating the opportunity to sell ad space on digital billboards, such as CubeSat, in orbit and stream it on social media platforms.
- Crypto Advertising
- The use of cryptocurrency and blockchain technology is gaining traction as companies utilize tokens for bidding on ad space, creating a new kind of targeted and transparent advertising fee.
- Virtual Event Ads
- The ability to livestream ads forces companies to think outside the box of traditional advertising methods, reaching larger audiences through virtual events and creative content marketing.
Who This Affects Most
- Advertising
- With the rise of space billboards and crypto tokens, advertising agencies can explore new delivery and payment methods, allowing for more effective and streamlined marketing campaigns.
- Space Technology
- Partnerships with companies like Space X and GEC are creating opportunities for startups to innovate in the satellite and space technology industry, creating digital billboards that offer new uses for space technology.
- Social Media
- As livestreaming becomes a more popular method of advertising, social media companies can monetize this trend by offering a platform for brands to create virtual events and reach audiences worldwide.
