Though the September 2021 marketing trends come from a wide variety of industries -- retail, food, gaming, film and television, commerce, etc., -- many companies this month shared similar tactics for capturing consumer attention. Augmented reality advertising campaigns, virtual try-on retail apps, and experiential pop-ups were some of the most recurring trends in September.
A definite standout theme within this collection was the implementation of AR-enabled experiences by major brands. American Eagle partnered with Snapchat to launch a 'Dress Yourself' tool that allowed prospective customers to virtually try on different outfits. Likewise, Reebok released an AR app designed to let users superimpose playable basketball courts onto their environments.
Pop-up stores blending digital and physical elements -- i.e. 'phygital' stores -- were also featured prominently this past month. For example, Swiss running brand On opened the doors to a pop-up lab for runners, and Magnum launched the 'Magnum Pleasure Sensorium,' taking visitors on a journey inside the brand's newest ice cream bar.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
