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Top 100 Marketing Trends in September

From QR Code Caps to Deepfake Movie Campaigns

— October 16, 2021 — Marketing
Though the September 2021 marketing trends come from a wide variety of industries -- retail, food, gaming, film and television, commerce, etc., -- many companies this month shared similar tactics for capturing consumer attention. Augmented reality advertising campaigns, virtual try-on retail apps, and experiential pop-ups were some of the most recurring trends in September.

A definite standout theme within this collection was the implementation of AR-enabled experiences by major brands. American Eagle partnered with Snapchat to launch a 'Dress Yourself' tool that allowed prospective customers to virtually try on different outfits. Likewise, Reebok released an AR app designed to let users superimpose playable basketball courts onto their environments.

Pop-up stores blending digital and physical elements -- i.e. 'phygital' stores -- were also featured prominently this past month. For example, Swiss running brand On opened the doors to a pop-up lab for runners, and Magnum launched the 'Magnum Pleasure Sensorium,' taking visitors on a journey inside the brand's newest ice cream bar.
9.2
Score
Popularity
Activity
Freshness
100
Highly-Nourishing Reparative Shampoos
Highly-Nourishing Reparative Shampoos
Olaplex’s N°4 Shampoo Counters Everyday Stresses
<
99
Shine-Enhancing Hair Mists
Shine-Enhancing Hair Mists
The Batiste Touch of Gloss Shine Mist Comes in Three Formulas
<
98
Celebrity Co-Created Perfume Mists
Celebrity Co-Created Perfume Mists
The Anitta X Sol De Janeiro Perfume Mist is Fresh and Vegan
<
97
Mindfulness-Enhancing Beauty Products
Mindfulness-Enhancing Beauty Products
Solvasa’s Mindful Moments Collection Calms the Mind
<
96
Sensitive Skin-Focused Campaigns
Sensitive Skin-Focused Campaigns
Cetaphil Leverages Social to Target Consumers with Skin Concerns
<
95
Snack Cake Breakfast Products
Snack Cake Breakfast Products
These New Hostess Breakfast Snacks Offer Twists on Favorites
<
94
Lifestyle-Focused Gummy Vitamins
Lifestyle-Focused Gummy Vitamins
These New Nature’s Truth Gummy Vitamins Come in Three Options
<
93
Texan Fast-Food Apparel
Texan Fast-Food Apparel
Whataburger Partners with Academy Sports + Outdoors in a New Clothing Line
<
92
Ready-to-Drink Small Serving Cocktails
Ready-to-Drink Small Serving Cocktails
BeTini Minis Come in Four-Packs of 200ml Bottles
<
91
Premium Textural Chocolate Bars
Premium Textural Chocolate Bars
These New Ferrero Rocher Chocolate Bars Come in Three Flavors
<
90
Squalane-Enhanced Rose Oils
Squalane-Enhanced Rose Oils
Biossance’s Squalane + Vitamin C Rose Oil is Result-Driven
<
89
Squalane Soothing Gel Cleansers
Squalane Soothing Gel Cleansers
Biossance’s Squalane + Amino Aloe Gentle Cleaner Launched Recently
<
88
Organic Premium Olive Oils
Organic Premium Olive Oils
Kosterina Launched a New Organic EVOO, Delivering on Taste & Refinement
<
87
Globally Inspired Aperitif Campaigns
Globally Inspired Aperitif Campaigns
Aperol Spritz is Bringing a Taste of Italy to Canadians
<
86
Flavor-Packed Hard Teas
Flavor-Packed Hard Teas
The Twelve5 Rebel Hard Tea is 100-Calories Per Can
<
85
Monstrous Hybrid Breakfast Cereals
Monstrous Hybrid Breakfast Cereals
The General Mills Monster Mash Cereal Features Retro Branding
<
84
Natural Bathroom Cleaning Duos
Natural Bathroom Cleaning Duos
AspenClean’s Natural Bathroom Cleaner & Microfiber Cloth are Safe
<
83
Microdosed Cannabis Seltzers
Microdosed Cannabis Seltzers
Lift Seltzer Has 2mg of THC and 6mg of CBD Per Can
<
82
Fall-Themed At-Home Cafe Products
Fall-Themed At-Home Cafe Products
Starbucks Fall Grocery Store Products are Arriving This Month
<
81
Fruit-Forward Marine Collagen Supplements
Fruit-Forward Marine Collagen Supplements
Indigo Marine Collagen Has Introduced Three New Flavors
<
80
Basketball Court-Building AR Apps
Basketball Court-Building AR Apps
Reebok Launches AR App as Part of 'Courting Greatness' Campaign
<
79
Limited-Edition Tangy Snack Chips
Limited-Edition Tangy Snack Chips
Doritos Tangy Ranch is Arriving Alongside a Returning Favorite
<
78
Free Pizza Menus
Free Pizza Menus
Domino's is Giving Away Millions in Free Food to Randomly Selected Customers
<
77
Internationally Inspired Chocolate Products
Internationally Inspired Chocolate Products
The Ritter Sport 'Taste the World' Range is Accessible
<
76
Digestive Health-Focused Yogurts
Digestive Health-Focused Yogurts
The Gut Glory Yogurts Come in Two Pack Sizes
<
75
Child-Focused Immunity Support Drinks
Child-Focused Immunity Support Drinks
Actimel Kids Comes in Two Flavor Options
<
74
Meme-Inspired Hot Dogs
Meme-Inspired Hot Dogs
Oscar Mayer Created "Hot Doge" Wieners to Raise Money for Charity
<
73
Cocktail-Inspired Chocolate Bites
Cocktail-Inspired Chocolate Bites
After Eight Mojito & Mint Offers a Crisp, Refreshing Flavor
<
72
Mono-Material Baby Food Packaging
Mono-Material Baby Food Packaging
This Heinz Baby Food Pouch is Highly Recyclable
<
71
Chocolate-Covered Carrot Snacks
Chocolate-Covered Carrot Snacks
Rootles Come in Milk and Dark Chocolate Flavors
<
70
Influencer Pet Technology Ads
Influencer Pet Technology Ads
Charli D'Amelio and Family Partnered With Cesar Millan's Halo
<
69
Billboard-Inspired NFT Logos
Billboard-Inspired NFT Logos
DKNY is Auctioning Its New Logo as a Non-Fungible Token
<
68
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
<
67
Pop-Up Tennis Museums
Pop-Up Tennis Museums
The Wilson Pop-Up Museum Pays Homage to the Sport & Athletes
<
66
Vegan-Friendly Bedtime Drinks
Vegan-Friendly Bedtime Drinks
The Sleep Well Oat Drink is Available at Holland & Barrett Stores
<
65
Creative E-Commerce Experiences
Creative E-Commerce Experiences
L’Oréal Plans to Launch a Series of Virtual Shopping Experiences
<
64
Immersive Cityscape Shops
Immersive Cityscape Shops
Diptyque Created Travel-Themed Experiences in Selfridge’s Corner Shop
<
63
VR-Enabled Concert Experiences
VR-Enabled Concert Experiences
Megan Thee Stallion Set to Launch Immersive Theatrical Show
<
62
Vibrant Cruelty-Free Cosmetics
Vibrant Cruelty-Free Cosmetics
Sugarpill Recently Debuted its 10th Anniversary Collection
<
61
Carbon-Neutral Travel Packs
Carbon-Neutral Travel Packs
Peak Design is Offering Shoppers a Travel Bundle Discount
<
60
Floral Cocktail Bars
Floral Cocktail Bars
Fleuriste ST~GERMAIN is a Flower Shop and Cocktail Bar
<
59
Luxury Handbag Machines
Luxury Handbag Machines
eBay's Luxury Handbag Machines Share Coveted Designer Bags
<
58
Mature Haircare Products
Mature Haircare Products
The Hair Biology Color Brilliance Collection Has Four Products
<
57
Cohesive Skincare Brand Designs
Cohesive Skincare Brand Designs
'Free The Birds' Unveils New Branding for Skin Therapy
<
56
Meatball-Scented Candles
Meatball-Scented Candles
IKEA's Novelty Scented Candle Reminds of a Favorite Food Court Dish
<
55
Functional Plant-Based Tonics
Functional Plant-Based Tonics
Plants By People Tonic Comes in Powdered Single Servings
<
54
Musical Breakfast Cereal Boxes
Musical Breakfast Cereal Boxes
Reese’s Puffs Created Playful Packaging That Interacts with AR
<
53
Eco-Conscious Crystal Deodorants
Eco-Conscious Crystal Deodorants
Biork's Crystal Deodorant is Free-From and Very Sustainable
<
52
Free-From Cookie Snacks
Free-From Cookie Snacks
REAL Cookies from Get Real Foods Come in Three Flavors
<
51
Eco Grass-Made QSR Packaging
Eco Grass-Made QSR Packaging
McDonald's Germany Grass Paper Packaging is Being Tested
<
50
Holiday-Ready Candy Products
Holiday-Ready Candy Products
The 2021 Mondelēz International Christmas Products Have Been Unveiled
<
49
Chocolaty Reward Program Sodas
Chocolaty Reward Program Sodas
The Dr Pepper FANtastic Chocolate Soda Won't Be Available in Stores
<
48
Urban Beach Pop-Ups
Urban Beach Pop-Ups
Aperol's Pop-Up Brings the Italian Beach Experience to the UK
<
47
Fortune-Telling Chocolate Campaigns
Fortune-Telling Chocolate Campaigns
Cadbury Targets Millennials by Playfully Predicting the Future
<
46
Anti-Spill Beer Devices
Anti-Spill Beer Devices
Belgian Moon LightSky Debuted a New Anti-Spill Device - the Stabeerlizer
<
45
Virtual Back-to-School Avatars
Virtual Back-to-School Avatars
American Eagle Made Bitmoji Apparel for Snapchat's 'Dress Yourself'
<
44
Holiday Gifting Chocolate Products
Holiday Gifting Chocolate Products
These Ferrero Christmas Products are Arriving for 2021
<
43
Bowl-Hugging Cereal Toys
Bowl-Hugging Cereal Toys
Kellogg Bowl Buddies Make Breakfast Meals More Fun
<
42
Small Business Workshop Series
Small Business Workshop Series
The TikTok Small Biz Block Party Supports Small Businesses Recovery
<
41
QR Code Caps
QR Code Caps
Nestlé Milo Teen Protein Drinks Engage Gen Z Consumers Via Packaging
<
40
Soy Candle Sample Kits
Soy Candle Sample Kits
Calyan Wax Co. Allows You to Test Its Scents Before Purchase
<
39
Lavender Farm Events
Lavender Farm Events
Terre Bleu is Closing the Farming Season with an Exciting Collaboration
<
38
At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
<
37
Five-in-One Skincare Tools
Five-in-One Skincare Tools
The NUDESKIN by NUDESTIX x BEAUTY MAGNET Simplifies Routines
<
36
Cutting-Edge Virtual Retail Platforms
Cutting-Edge Virtual Retail Platforms
Obsess Secures Major Funding for Immersive Shopping Tech
<
35
Chicken-Themed Hotels
Chicken-Themed Hotels
The House of Harland by KFC Has a Dedicated Chicken Concierge Service
<
34
In-House Pet Food Brands
In-House Pet Food Brands
Kindfull Pet Food is Arriving Exclusively at Target Locations
<
33
Pride-Themed Rainbow Suites
Pride-Themed Rainbow Suites
The bubly Rainbow Suite Celebrates the LGBTQ+ Community
<
32
Reusable Bottle Birch Waters
Reusable Bottle Birch Waters
ÖselBirch x Andre Fangueiro Fermented Birch Water is Limited-Edition
<
31
Virtual E-Bike Riding Experiences
Virtual E-Bike Riding Experiences
VR-Enabled Test Rides Are Now Available for UBCO 2x2 Bikes
<
30
Powerful Underarm Brightening Kits
Powerful Underarm Brightening Kits
kaia Naturals’ Kit Features the Takesumi Bright Deodorant
<
29
Age-Friendly Beauty Campaigns
Age-Friendly Beauty Campaigns
Ilia's 'In Between Us' Campaign Features Popular Boomer Influencers
<
28
Community-Focused Pop-Up Markets
Community-Focused Pop-Up Markets
Buchanan's La Reunión Celebrates Local Hispanic Culture
<
27
Inclusive Baby Cosmetics
Inclusive Baby Cosmetics
The Baby Dove Melanin-Rich Skin and Curl Nourishment Collection is Rich
<
26
Walk-Thru Billboards
Walk-Thru Billboards
McDonald's Walk-Thru Billboard Serves Up McFlurrys in London
<
25
Uplifting Urban Gyms
Uplifting Urban Gyms
Asics & Mind are Inspiring Movement & Mood Boosting in the City
<
24
Exclusive Pop-Up Diners
Exclusive Pop-Up Diners
The Amex Gold Card Pop-Up Diner Shares an Experience for Cardholders
<
23
Digital Space Billboards
Digital Space Billboards
Space X Partners with GEC In Effort to Begin Running Ads in Space
<
22
VR-Based Music Events
VR-Based Music Events
Telekom Electronic Beats Launches Interactive Music Space 'The Cube'
<
21
Designer Ice Cream Bags
Designer Ice Cream Bags
Rebecca Minkoff and Magnum Ice Cream’s Debuted a New Insulated Handbag
<
20
Interactive Retail Vending Machines
Interactive Retail Vending Machines
'& Other Stories' Launches a Cosmetic Sampling Vending Machine
<
19
Pop-Up Running Labs
Pop-Up Running Labs
On's Performance Running Lab Helps Runners Harness Their True Potential
<
18
Hyper-Limited Beer Cans
Hyper-Limited Beer Cans
Colombian Artist J Balvin & Miller Lite Collaborated on ¡Es Jose Time!
<
17
Branded Social Distance Events
Branded Social Distance Events
Absolut Watermelon Organized a Pop-Up Event in a Toronto Park
<
16
Empowering Children's Campaigns
Empowering Children's Campaigns
Rice Krispies Treats and Idina Menzel Look to Support School Kids
<
15
Immersive Ice Cream Pop-Ups
Immersive Ice Cream Pop-Ups
The Magnum Pleasure Sensorium is a Tasting Experience Like No Other
<
14
Charitable Candle Collections
Charitable Candle Collections
Calyan Wax Co. is Looking to Promote Human Dignity
<
13
Premium Cannabis Brands
Premium Cannabis Brands
fumé is a Modern Cannabis Brand for the Experienced Cannabis Consumer
<
12
Smart Retail Fridges
Smart Retail Fridges
Micron Smart Vending's Machines Let Users Access Scan Codes to Access Items
<
11
Functional Building Block Cars
Functional Building Block Cars
This Life-Size Toyota Supra GR is a LEGO Vehicle That Drives
<
10
Fry Stealing Musicals
Fry Stealing Musicals
McDonald's 'Steal My Fries' Celebrates Friendship and Canada Reopening
<
9
AR-Enabled Retail Tools
AR-Enabled Retail Tools
Reactive Reality Has Launched an Avatar-Based Shopping App Called PICTOFiT
<
8
Exclusive Cookie Brand Cafes
Exclusive Cookie Brand Cafes
The Oreo Cafe Shares Limited-Edition Treats, Merch and More
<
7
Postpartum Care Brands
Postpartum Care Brands
Bare Mum Addresses the Overlooked Postpartum Sector for Women
<
6
Storytelling Wine Displays
Storytelling Wine Displays
Looma's Education Platform Helps Customers Make Informed Choices
<
5
At-Home Scalp Care Brushes
At-Home Scalp Care Brushes
The Wet Brush Head Start! Exfoliating Scalp Massager is Beneficial
<
4
Deepfake Movie Campaigns
Deepfake Movie Campaigns
Warner Bros Lets Viewers Star in the Trailer for 'Reminiscence'
<
3
5G Beach Workspaces
5G Beach Workspaces
Three's Fully Connected Setup on Margate Beach Supports Remote Work
<
2
Innovative cannabis packaging
Innovative cannabis packaging
Child resistant, eco-friendly cannabis packaging
<
1
Digitized Fast Food Restaurants
Digitized Fast Food Restaurants
The 'Taco Bell Defy' Store Offers an All-New Fast Food Experience
<