LEGO constructed a LEGO vehicle in the style of a Toyota Supra GR using 477,303 bricks to mark the sports car’s 35th anniversary. The car, which promises to delight LEGO fans and car enthusiasts alike, is a special treat, since it boasts the ability to actually drive as well, though it only reaches top speeds of 17mph, which leaves plenty of time for passersby to appreciate the intricacies of the model.
The life-size building block car features an outer shell that's made of real LEGO pieces, while other components such as the wheels, driver's seat, steering wheel and more were taken from a real vehicle. The 1:1 scale vehicle took more than 3,000 hours to develop and another few thousand to build.
What Makes This Trend Stand Out
- Real-life LEGO Cars
- Opportunity for car manufacturers and toy companies to collaborate on creating more life-size LEGO car models for events and promotions.
- Customizable Building Blocks
- Opportunity for toy companies to create build-your-own car kits, similar to LEGO, but with more customizable options for car enthusiasts.
- Interactive Marketing
- Opportunity for car companies to create interactive experiences through building block car models at events or showrooms.
Sectors Adopting This
- Toy Industry
- Opportunity for toy companies to expand their product lines and collaborate with car manufacturers to create buildable car models.
- Automotive Industry
- Opportunity for car manufacturers to incorporate building block designs into their marketing and event strategies.
- Event Planning Industry
- Opportunity for event planning companies to incorporate interactive buildable car models as a unique attraction at events.
