LEGO Expands Its Speed Champions Line, Launching Four New Models
Niko Pajkovic — February 9, 2022 — Autos
References: lego & hiconsumption
Iconic toy brand LEGO has announced that it will be expanding its line of Speed Champion toy cars with the launch of three new build-a-block vehicles: a mini Lamborghini Countach, an Aston Martin Valkyrie AMR Pro, an Aston Martin Vantage GT3, a Mercedes-AMG F1 W12 E Performance, and a Mercedes-AMG Project One.
A definite standout amongst the new additions is the duo Mercedes set, which was designed as a tribute to Formula 1 racer Lewis Hamilton. The set consists of 564 pieces and offers users a range of intricately detailed attributes. Meanwhile, the Lamborghini Countach comes in at 262 pieces and features a 2-seat open cockpit, just like the real supercar. In addition, the mini Lambo even comes with a driver dressed in corresponding Lambo branding.
Image Credit: LEGO
A definite standout amongst the new additions is the duo Mercedes set, which was designed as a tribute to Formula 1 racer Lewis Hamilton. The set consists of 564 pieces and offers users a range of intricately detailed attributes. Meanwhile, the Lamborghini Countach comes in at 262 pieces and features a 2-seat open cockpit, just like the real supercar. In addition, the mini Lambo even comes with a driver dressed in corresponding Lambo branding.
Image Credit: LEGO
Trend Themes
1. Build-a-block Toy Supercars - The expansion of LEGO's Speed Champions line creates an opportunity for the toy industry to create more intricate build-a-block vehicles.
2. Miniature Detailed Replicas - The popularity of intricately detailed miniature versions of popular vehicles, such as the Mercedes-AMG F1 W12 E and the Aston Martin Valkyrie AMR Pro, creates potential for the collectibles industry to capitalize on this trend.
3. Branded Toy Collaborations - The popular collaboration between LEGO and supercar brands, such as Aston Martin and Lamborghini, signals an opportunity for other toy companies to collaborate with luxury brands in order to create exclusive iterations of their toys.
Industry Implications
1. Toy Industry - The new additions to LEGO's Speed Champions line creates an opportunity for the toy industry to create more intricate build-a-block vehicles.
2. Collectibles Industry - The popularity of intricately detailed miniature versions of popular vehicles creates potential for the collectibles industry to capitalize on this trend.
3. Luxury Brand Industry - The collaboration between LEGO and supercar brands signals an opportunity for other luxury brands to collaborate with toy companies in order to create exclusive iterations of their products.
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