¡Es Jose Time! is the newest partnership between breakthrough artist J Balvin and Miller Lite, and it introduces a hyper-limited-edition can with color graphics. The special packaging design leans into the artist's distinctive sense of style, complete with neon colors, lightning bolts and smiley faces. This collab also introduces other branded items in the artist's signature style, including beer koozies, beverage canteens, sunglasses and playing cards. Online, items will be given away through sweepstakes.
To kick off the campaign introducing ¡Es Jose Time! to the public, the collaborators are hosting a bodega takeover. Miller Lite will also be supporting small businesses, such as bodegas and corner stores, with a contribution to the Accion Opportunity Fund.