Modelo is releasing a summer-long curated collection of '#ModeloTime Drops’ in collaboration with various brands, celebrities, and artists. The giveaway brings an interactive digital experience for consumers in a way similar to advent calendar style, with each limited edition item appearing on the Modelo summer website. There will be a chance to win every week until the calendar resets the following Friday at 3:00 p.m ET.
Giveaways include tech, apparel, sports, memorabilia, and more. Starting the Modelo festivities is Bumpboxx, a retro bluetooth boombox company. The '#ModeloTime' giveaways are sure to add some extra fun to warm weather activities.
The first release will start on May 6, 2022 at 10:00 a.m. ET and will continue every week for a limited amount of time.
Image Credit: Modelo
What's Driving This Trend
- Interactive Digital Giveaways
- Opportunity for businesses to use interactive digital experiences for giveaways and promotions.
- Curated Promotional Collections
- Opportunity for businesses to curate collections of limited edition items to engage with customers.
- Weekly Promotions
- Opportunity for businesses to create recurring weekly promotions to generate buzz and engagement.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to collaborate with various brands, celebrities, and artists to curate interactive digital giveaways and promotions.
- Consumer Technology Industry
- Opportunity for consumer technology companies to offer limited edition tech items in curated promotional collections.
- Fashion Industry
- Opportunity for fashion companies to offer limited edition apparel items in curated promotional collections.
