Corona's Sunset O’Clock campaign plays up the time stamps on each bottle to give drinkers the chance to win exotic getaways. Ordinarily, the time stamp that's printed on a bottle of beer goes unnoticed but this campaign leverages an existing element into an asset—and the closer the time aligns with the actual time of a sunset, the bigger the potential reward for the consumer.
The campaign invites people to crack open a Corona during sunset hour and enter for their chance to win by snapping a photo of the time stamp on their bottle and sending it via direct message to Corona on social media. Whether or not they win a grand prize, drinkers will have created a memorable moment and enjoyed a beer at the most beautiful time of the day.
What's Driving This Trend
- Time Stamps as Rewards
- Corona's Sunset O’Clock campaign creatively uses time stamps on bottles as a way to offer rewards to drinkers.
- Leveraging Existing Elements
- The campaign turns the unnoticed time stamp on beer bottles into an asset for consumer engagement and rewards.
- Memorable Sunset Experiences
- Corona encourages consumers to enjoy a beer during sunset hour, creating memorable moments for drinkers.
Who This Affects Most
- Alcoholic Beverages
- The Sunset O’Clock campaign could spark disruptive innovations in the alcoholic beverage industry, leveraging unique bottle elements for consumer engagement.
- Social Media
- The campaign's use of social media for photo submissions opens opportunities for innovative social media strategies, utilizing user-generated content for brand promotion.
- Travel and Tourism
- Corona's exotic getaway rewards could potentially disrupt the travel and tourism industry by incentivizing consumers to choose Corona to capture unique experiences.
