Asics and mental health charity Mind are turning the streets of Retford in Nottinghamshire into an urban gym to inspire people to move their bodies and better their minds. After a challenging few years, Asics found that Nottinghamshire is the English county where people rated their mental state the lowest, with 80% of people saying they'd benefit from a mental boost.
To motivate residents to improve themselves, physically and mentally, the partnering companies are inviting people to participate in movement initiatives like exercise pop-ups. Using the Asics mind uplifter tool, people can measure their state of mind before and after a 20-minute exercise circuit. Data collected from this tool will feed into a live global study that shows the positive impact of sports on the collective mood of global cities.
What's Driving This Trend
- Urban Fitness Initiatives
- Asics and Mind are creating urban fitness initiatives to improve physical and mental well-being.
- Mind-body Connection
- Asics mind uplifter tool is showcasing the positive impact of exercise on mental health.
- Social & Data-driven Workouts
- Asics and Mind are creating social and data-driven workouts to encourage exercise and improve mental health.
Who This Affects Most
- Sportswear
- Sportswear companies can explore opportunities to create products that encourage both physical and mental well-being, like Asics and Mind.
- Mental Health
- Mental health organizations can explore partnerships with fitness companies to promote the benefits of exercise on mental health, like Mind and Asics.
- Digital Health
- Digital health companies can explore the development of mental health and fitness apps that collect data and provide social support, like Asics mind uplifter tool.
