A new immersive workout that focuses on supporting mental wellness has launched at Crunch Signature gyms across the United States. The 30-minute experience was devised by POUND, the "international fitness company known for the innovative drum-inspired cardio-jam session."
The focus on mental wellness is important in the context of the global pandemic and the high levels of stress that consumers experience on a daily basis. Titled POUND Unplugged, the immersive workout blends 20-minutes of high-intensity training with 10-minutes of rhythmic breathing, restorative stretching, mindfulness, and meditation. While the challenging mat portion promotes the release of neurochemicals, the latter part enables participants to settle into a peaceful and empowering state of mind.
The POUND Unplugged immersive workout will be available with partners worldwide in 2023.
Image Credit: POUND
Why This Trend Is Growing
- Mental-wellness Workouts
- The incorporation of mindfulness and meditation in workout routines to support mental wellness presents a disruptive innovation opportunity in the fitness industry.
- Immersive Experiences
- Creating immersive workout experiences that appeal to consumers looking for unique ways to improve their mental health and well-being presents a disruptive innovation opportunity in the fitness industry.
- Neurochemical Release
- Exploring the impact of exercise on neurochemical release and incorporating it into workout routines presents a disruptive innovation opportunity in the fitness industry.
Industries Being Reshaped
- Fitness
- The fitness industry has an opportunity to capitalize on the growing demand for mental wellness-focused workouts by creating unique and immersive exercise experiences.
- Mental Health
- The mental health industry can benefit from the integration of physical exercise, mindfulness, and meditation in the promotion of mental health and well-being.
- Wellness Tourism
- Wellness tourism can benefit from incorporating mental wellness workouts, such as POUND Unplugged, as part of their wellness package offerings to attract consumers looking for unique ways to improve their mental health and well-being while traveling.
