The Pack Combines Core & Strength Training with Self-Defense
Laura McQuarrie — September 17, 2025 — Lifestyle
References: wethepack
The Pack, created by Rumble co-founders Noah Neiman and Andy Stenzler, offers up preparedness-inspired fitness classes that combine core and strength training with high-intensity low-impact cardio and a unique self-defense training modality. The Pack refers to its unique approach to self-defense training as "street defense," and participants get to practice their moves on human-shaped BOBs (Body Opponent Bags) commonly used at martial arts gyms, boxing studios, and standalone self-defense classes where practicing technique tends to be the central focus.
This hybrid experience's blend of high-energy workouts with practical self-defense training gives participants not only a physical challenge but also the real-world skills and muscle memory to help people feel strong, confident, and better prepared to handle life outside of the studio.
This hybrid experience's blend of high-energy workouts with practical self-defense training gives participants not only a physical challenge but also the real-world skills and muscle memory to help people feel strong, confident, and better prepared to handle life outside of the studio.
Trend Themes
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Hybrid Fitness-self-defense Workouts — The fusion of fitness and self-defense into a single class format caters to consumers seeking both physical health and practical life skills, offering a novel approach to personal development.
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Immersive Preparedness Training — By integrating 'street defense' with traditional exercise, fitness classes are elevating their value proposition by providing real-world readiness, appealing to those concerned with personal safety.
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Adaptive Fitness Equipment — The use of human-shaped BOBs in workouts introduces a dynamic element to exercise routines, opening avenues for fitness equipment manufacturers to innovate with multi-functional training tools.
Industry Implications
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Personal Fitness — Evolving consumer desires for comprehensive wellness programs pave the way for fitness providers to incorporate diverse skill sets like self-defense into standard offerings.
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Self-defense Training — There's an opportunity for self-defense instructors to collaborate with fitness professionals to develop classes that capitalize on the growing interest in multifunctional workouts.
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Fitness Equipment Manufacturing — The demand for versatile, hybrid-compatible gear presents a lucrative avenue for manufacturers to create specialized equipment that supports both fitness and combat training.
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