The Pack — a group fitness concept that blends strength training, cardiovascular conditioning, and striking-based self-defence into a single instructor-led class format — has announced its intention to launch a global franchising platform. This decision follows significant interest from independent operators and development groups.
The Pack was founded by "Rumble co-founders Noah Neiman and Andy Stenzler, alongside Super Bowl Champion Russell Wilson and international superstar Ciara." The key workout, which the company has dubbed 'Street Defense,' utilizes portable equipment such as Body Opponent Bags, Technogym benches, and Rogue Assault Bikes. The workout is designed to be high-intensity and trainer-led. It promises to mentally engage and physically challenge individuals through highly repeatable and high-energy exercises.
Andy Stenzler, Co-Founder of The Pack, shared: “Our founding team is launching the franchising platform directly so we can preserve brand consistency, operational excellence, and disciplined growth as the platform scales."
Image Credit: The Pack
What's Driving This Trend
- Hybrid Self-defence Fitness
- Combining striking-based self-defence with HIIT and strength training creates a new class format that can redefine membership retention and class monetization models.
- Portable Equipment Modularization
- Compact, movable training gear enables scalable studio layouts and lowered capital expenditures that could disrupt conventional gym real estate and design norms.
- Celebrity-backed Fitness Franchising
- High-profile athlete and entertainer endorsements create brand-as-differentiator dynamics that can accelerate franchisee demand and enable premium pricing structures.
Who This Affects Most
- Franchise Fitness Studios
- Standardized instructor-led protocols and repeatable class formats allow rapid roll-out of turnkey franchises that challenge independent boutique operators.
- Fitness Equipment Manufacturing
- Rising need for specialized portable gear tailored to striking-based workouts encourages modular product lines and recurring equipment-as-a-service revenue models.
- Corporate Wellness Programs
- High-intensity, mentally engaging group classes map to measurable employee engagement and retention metrics that could reshape vendor partnerships and procurement.
