These New Ferrero Rocher Chocolate Bars Come in Three Flavors
Michael Hemsworth — August 6, 2021 — Marketing
References: ferrerorocher & talkingretail
These new Ferrero Rocher chocolate bars are set to hit store shelves later this year and offer consumers with a textural experience that calls to mind several of the brand's most popular products. The bars come in White, Milk and Dark 55% varieties, which are each paired with Hazelnut, Original and Hazelnut fillings, respectively. This helps to achieve the textural experience of some of the brand's recognizable treats and offer a new format that is easy to enjoy out of the house.
Customer Development Director Levi Boorer commented on the new Ferrero Rocher chocolate bars saying, "By entering this segment, we can support retailers in meeting additional occasions. This format allows consumers to enjoy the taste of Ferrero Rocher in a new way – it is perfect for sharing or as a treat. We know that shoppers are emotionally engaged within the confectionery category as the brands help them share special moments with loved ones. This means they are willing to spend more on the products they love in order to treat themselves and others, so it’s important that retailers have a range of well-known brands that meet this demand, whilst helping to increase basket spend.”
Customer Development Director Levi Boorer commented on the new Ferrero Rocher chocolate bars saying, "By entering this segment, we can support retailers in meeting additional occasions. This format allows consumers to enjoy the taste of Ferrero Rocher in a new way – it is perfect for sharing or as a treat. We know that shoppers are emotionally engaged within the confectionery category as the brands help them share special moments with loved ones. This means they are willing to spend more on the products they love in order to treat themselves and others, so it’s important that retailers have a range of well-known brands that meet this demand, whilst helping to increase basket spend.”
Trend Themes
1. Textural Chocolate Experience - Ferrero Rocher's new chocolate bars offer consumers a textural experience, indicating a trend towards innovative product formats that provide unique sensorial experiences.
2. Flavor Pairing - Ferrero Rocher's flavor pairing strategy in their new chocolate bar products can inspire a trend towards creative combinations that enhance the sensory experience.
3. Emotional Engagement in Confectionery - Ferrero Rocher's focus on emotional engagement in their confectionery products suggest a trend towards providing products that not only satisfy cravings but also evoke emotions and create memorable experiences with loved ones.
Industry Implications
1. Confectionery - Ferrero Rocher's new chocolate bars and their focus on emotional engagement and unique sensorial experiences indicate a disruptive innovation opportunity for the confectionery industry to continue innovating and enhancing consumer experiences.
2. Retail - Ferrero Rocher's comment on the importance of supporting retailers with a range of well-known brands that meet consumer demand suggests a disruptive innovation opportunity for the retail industry to collaborate with brands in creating products that increase basket spend and enhance the shopping experience.
3. Food and Beverage - Ferrero Rocher's flavor pairing strategy in their new chocolate bars can inspire disruptive innovation opportunities in the food and beverage industry for creative combinations that enhance the sensory experience and offer new product formats.
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