These New Cadbury Bars are Arriving in the UK
Michael Hemsworth — August 4, 2023 — Lifestyle
References: cadbury & talkingretail
These new Cadbury bars have been shown off by the brand as a series of sweet treats that build on the success of the products launched in the last several years. The new products come in two varieties including the Cadbury Caramilk Crispy and the Cadbury Darkmilk Hazelnut Praline, which are both arriving in 85-gram sizes. The Cadbury Carmel Crispy features a white chocolate base blended with crispy rice for a touch of texture, while the Darkmilk Hazelnut Praline boasts a smooth yet satisfying filling.
Junior Brand Manager for Cadbury Tablets Christina Boyd spoke on the new Cadbury bars saying, "We are extremely proud to be unveiling these two fantastic new innovations across two brilliant brands. We know that Cadbury Darkmilk has brought new shoppers to the category adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this."
Junior Brand Manager for Cadbury Tablets Christina Boyd spoke on the new Cadbury bars saying, "We are extremely proud to be unveiling these two fantastic new innovations across two brilliant brands. We know that Cadbury Darkmilk has brought new shoppers to the category adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this."
Trend Themes
1. Textural Premium Candy Bars - Cadbury introduces new candy bars that offer a mix of textures, such as crispy and smooth fillings.
2. Cadbury Caramilk Crispy - Cadbury launches a new candy bar with a white chocolate base blended with crispy rice, providing a unique textural experience.
3. Cadbury Darkmilk Hazelnut Praline - Cadbury introduces a new candy bar with a smooth yet satisfying filling of hazelnut praline, appealing to those seeking a richer flavor.
Industry Implications
1. Confectionery - The confectionery industry can explore opportunities to develop new candy bars that combine different textures, appealing to consumers' desire for unique sensory experiences.
2. Chocolate - The chocolate industry can look for ways to innovate by incorporating various fillings and textures, catering to consumers' evolving taste preferences.
3. Retail - Retailers can benefit from stocking these new Cadbury bars, as they have the potential to attract new shoppers and drive incremental sales, particularly within the premium candy bar category.
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