To celebrate its 60th year in the fragrance business, luxury French house Diptyque is carving out a space for itself within Selfridge’s Corner Shop. For four weeks, the brand will be offering an immersive experience that encompasses the brand's history and turns in-store destinations into inspiring cityscapes. Drawing from the scents of the Grand Tour collection, the brand is channeling the qualities of European and Asian cities; the city of Paris, for example, is represented by a romantic hot air balloon and illustrated paper sheets reference the location where the brand first opened its boutique.
After extended periods of time at home, people are craving a sense of escape and brands are delivering travel-themed experiences to provide new sensory experiences.
What's Driving This Trend
- Travel-themed Experiences
- Brands are creating immersive experiences that transport customers around the world, adding value through novel sensory stimulation.
- Immersive Retail
- Retail brands are extending the shopping experience by creating live action environments, encouraging deeper product engagement and customer interaction.
- Celebrating History
- Brands are utilizing historical milestones as an opportunity to create exciting new in-store experiences, driving customer engagement and brand loyalty.
Who This Affects Most
- Luxury Fragrance
- Luxury fragrance brands are leading the way in creating immersive retail experiences and driving sales through story telling.
- Retail
- Retail brands are looking to build engaging in-store experiences that create novel ways of interacting with products and boost in-store sales.
- Travel and Tourism
- Travel and tourism brands can leverage their unique selling proposition to create sensory travel-themed experiences that engage customers and drive brand loyalty.
