Cryogenic-inspired skincare, waterless formulas, sustainable packaging and virtual beauty experiences are just a few of the top 2021 cosmetic trends.
This year saw the rise of mask-friendly beauty products and many solutions to combat maskne. Going forward, consumers are investing in skin-caring formulas of all kinds, ranging from makeup products to aromatic candles made with nourishing oils and waxes that can be worked into a soothing skincare routine.
Thanks to artificial intelligence and other technologies, skincare products are becoming smarter and better at delivering targeted results for individual consumer concerns. This concept is exemplified in the Dermalogica Smart Response Serum and similar solutions that boast adaptive features that suit highly individualized needs.
Find more beauty innovations in the Trend Hunter 2022 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
