Ingredient-conscious consumers are looking for cleaner personal care choices along with mindfully packaged products that help to reduce waste, especially when it comes to essentials like deodorant sticks. Raw Sugar Living is introducing what it calls "Deo Done Right" with its new Raw Sugar Deodorant that's vegan, cruelty-free and made with naturally derived ingredients and cold-pressed extracts. The aluminum- and baking soda-free deodorant sticks are packaged in zero-waste paper tubes powered by Glide-Push Technology for a clean, smooth and comfortable application process.
The products are packed with skin-loving ingredients and can be found in varieties like Vanilla Bean + Charcoal or Lavender + Lemon Sugar.
Ronnie Shugar, Co-Founder & CEO, Raw Sugar Living, sees that "Guests are seeking healthier alternatives that contain natural ingredients, are affordable, planet-friendly, and provide expected results."
Key Themes Behind This Trend
- Clean Beauty
- As ingredient-conscious consumers seek cleaner personal care choices, there is an opportunity for disruptive innovation in the development of natural, sustainable and affordable beauty products.
- Zero-waste Packaging
- As consumers look for mindfully packaged products that help reduce waste, there is an opportunity for disruptive innovation in the development of zero-waste packaging for personal care products.
- Aluminum-free Deodorant
- As ingredient-conscious consumers become more aware of the potential health risks associated with common deodorant ingredients like aluminum, there is an opportunity for disruptive innovation in the development of aluminum-free deodorant products.
Where This Applies
- Personal Care
- As ingredient-conscious consumers seek cleaner personal care choices, there is an opportunity for disruptive innovation in the personal care industry to develop natural, sustainable and affordable beauty products.
- Packaging
- As consumers look for mindfully packaged products that help reduce waste, there is an opportunity for disruptive innovation in the packaging industry to develop zero-waste packaging for personal care products.
- Deodorant
- As ingredient-conscious consumers become more aware of the potential health risks associated with common deodorant ingredients like aluminum, there is an opportunity for disruptive innovation in the deodorant industry to develop aluminum-free deodorant products.
