The ocean-inspired beauty category shows how coastal wellness messaging has moved from niche inspiration to mainstream strategy, with many brands embracing marine botanicals and sustainable packaging made from ocean plastic. From airy organic fragrances and organic gradient sunscreens to robust ocean conservation strategies, this approach signals both design-consciousness and responsibility.
Biotechnology-inspired beauty companies like Biossance are at the forefront. Known for its use of plant-based and cruelty-free squalane, the brand also launches limited-edition products every year in support of Oceana — "the largest international advocacy organization focused solely on ocean conservation." LATHER's New Landscapes Collection builds on the ocean-inspired beauty category with 100% Ocean Bound Plastic, a material repurposed from coastal waste.
Other brands embrace oceanic inspiration with ingredient use. Taramar, for example, relies on Icelandic kelp for its skincare Purification Treatment.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
