Wild Roll-On Deodorant Has a 95% Natural Ingredient Formulation
Michael Hemsworth — July 29, 2025 — Fashion
References: wearewild & retailtimes
Wild roll-on deodorant has been announced by the brand as a refillable version of the personal care product that keeps a focus on sustainability, but also effectiveness.
The deodorant is formulated with 95% natural ingredients yet is rated to deliver up to 24-hours of defense against odor thanks to its triple-action composition. The deodorant comes in a refillable case to curb waste and encourage consumers to keep refilling it rather than opting for single-use alternatives. The plant-based deodorant glides on easy, won't leave any white marks on clothing and can be refilled in seconds.
Head of Brand Eli Miansrow spoke on the Wild roll-on deodorant saying, "In our recent survey, we discovered that over 50% of deodorant users use either roll-on or stick formats. This insight encouraged us to expand our mission of eliminating single use plastic waste from people’s personal care routines. By introducing a sustainable roll-on option, we’re meeting the needs of traditional roll-on users whilst giving Wild fans another eco-friendly choice.”
The deodorant is formulated with 95% natural ingredients yet is rated to deliver up to 24-hours of defense against odor thanks to its triple-action composition. The deodorant comes in a refillable case to curb waste and encourage consumers to keep refilling it rather than opting for single-use alternatives. The plant-based deodorant glides on easy, won't leave any white marks on clothing and can be refilled in seconds.
Head of Brand Eli Miansrow spoke on the Wild roll-on deodorant saying, "In our recent survey, we discovered that over 50% of deodorant users use either roll-on or stick formats. This insight encouraged us to expand our mission of eliminating single use plastic waste from people’s personal care routines. By introducing a sustainable roll-on option, we’re meeting the needs of traditional roll-on users whilst giving Wild fans another eco-friendly choice.”
Trend Themes
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Sustainable Personal Care — The emergence of refillable personal care products aligns with increased consumer demand for eco-friendly packaging solutions.
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Natural Ingredients in Deodorants — The preference for deodorants with high percentages of natural ingredients reflects a broader shift towards health-conscious beauty routines.
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Refillable Packaging — Refillable systems are disrupting traditional packaging models by emphasizing waste reduction and sustainability.
Industry Implications
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Personal Care — The personal care industry is witnessing a transformation as brands prioritize sustainable practices and natural ingredient formulations.
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Eco-friendly Packaging — A surge in eco-conscious consumer behavior is driving innovation in packaging techniques that focus on refillability and reduced waste.
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Natural Products — Interest in natural products is reshaping industry standards as consumers increasingly seek alternatives to synthetic ingredients.
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