At-home beautifying tools have enjoyed a surge in popularity during the pandemic as more individuals become comfortable administrating simple procedures that would be otherwise completed by a specialist. Dermaplaning is a great example. For those unaware of the term, dermaplaning is a cosmetic procedure that involves the removal of top layers of the skin. It is aimed to counter visible signs of aging, deep acne scarring, as well as to smooth the surface of the skin, in general.
Versed enables consumers to reach professional-grade exfoliation with its at-home beautifying tool, called 'Instant Gratification,' which is reusable and boasts a slip-proof design. The cosmetic product is efficient in removing dead skin cells and facial hair, seamlessly and painlessly, to deliver "noticeably brighter, smoother skin in just one use."
Image Credit: Versed
What's Driving This Trend
- At-home Beautifying Tools
- The pandemic has increased the popularity of at-home beautifying tools, presenting an opportunity for companies to create innovative tools for consumers to use conveniently at home.
- Dermaplaning
- The rise in popularity of dermaplaning has created a market for easy-to-use, at-home dermaplaning tools for consumers who seek professional-grade exfoliation without the cost of a specialist.
- Reusable Beauty Tools
- The trend towards reusable and eco-friendly products presents an opportunity for companies to create sustainable at-home beautifying tools that reduce waste and provide value to consumers.
Who This Affects Most
- Beauty
- Beauty companies can capitalize on the trend towards at-home beautifying tools by creating innovative products that allow consumers to achieve professional-grade results from the comfort of their own homes.
- Healthcare
- The trend towards at-home beautifying tools presents an opportunity for healthcare providers to innovate by offering consumers novel ways to care for themselves, improving both their physical and mental health.
- Retail
- The rise in popularity of at-home beautifying tools creates an opportunity for retail companies to expand their offerings with new and innovative products that help consumers achieve their desired appearance from home.
