The August 2021 fashion innovations highlight various social values. Creatives often use their work to showcase social commentary and discuss our value systems. From 60s inspired sports uniforms to gender-inclusive lifestyle collections, these styles spotlight today's most important points of discussion.
Brands are shifting their lenses to make not only fashion statements but social statements as well. Consumers want to know that the brands they support align with their personal value systems. For example, Gilly Hicks' underwear, loungewear, and activewear suits highlight the importance of fashion inclusivity. Targeted towards Gen Z, the collection boasts patterns and colors that suit everyone, regardless of their gender identity.
Another value-rooted fashion example is Ben Sherman's Olympic uniform design for Team Great Britain. Inspired by the style of the team's 1964 athletes, the uniforms pay homage to former inspirations, combining the past and the present in one seamless design.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
