The Weather Proof Collection by AAPETPEOPLE has rain gear for humans and their pets. Not only can pet-owners shop for waterproof and wind-resistant jackets for their dogs, but they can also wear matching gear. In addition, AAPETPEOPLE's collection boasts iridescent hand-sewn coats made in New York City.
The reflective material is used for the Poncho for People and the Coat for Dogs from this collection, making it easy for cars and buses to see the wearers at night or on a rainy day. In addition to the funky design, the brand is committed to eco-friendly and sustainable production practices. Moreover, a portion of the proceeds from each purchase is donated to help rescue over 70 million homeless cats and dogs in the United States.
Image Credit: AAPETPEOPLE
What's Driving This Trend
- Matching Human-pet Outfits
- Opportunity to create more customizable and personalized fashion for pet owners and their pets.
- Reflective Material Clothing
- Innovative safety feature for outdoor activities that can be applied to other industries such as cycling or running.
- Eco-friendly and Sustainable Apparel
- Increasing awareness of environmental issues creates a market for sustainable fashion wear, and potential to expand to other industries.
Who This Affects Most
- Pet Supplies Industry
- Aside from pet rain gear, opportunity to develop more fashion-forward and personalized pet products as pets become more integrated into daily lives of pet owners.
- Apparel Industry
- Innovation opportunities to produce reflective and eco-friendly clothing on a mass scale, expanding production of more sustainable and ethically-sourced clothing options.
- Outdoor and Sports Industry
- Opportunity to integrate reflective materials into functional sports and outdoor gear for increased safety and visibility for outdoor enthusiasts, hikers, and cyclists.
