As Kanye West gears up to drop his latest album, 'DONDA,' he has also decided to announce the release of his new adidas sneaker: the YEEZY 700 V3 'Dark Glow.'
At first, West's latest iteration of the YEEZY footwear model looks awfully similar to the 'Alvah,' which was released in April 2020. It, too consists of dark tones atop a futuristic polyurethane build. Like the 'Alvah,' the shoe's uppers are also made of monofilament mesh covered by an RPU exoskeletal. The major difference, however, is that YEEZY 700 V3's exoskeleton will glow blue – instead of green – when in the dark.
Never one to shy from cross-promotional opportunities, the August release of Kanye's sneaker will coincide with new music from the artist as well as an array of never-before-seen YEEZY apparel.
Image Credit: Yeezy Mafia
What's Driving This Trend
- Glow-in-the-dark Streetwear
- There is an opportunity for innovative apparel designs that incorporate glow-in-the-dark materials to enhance streetwear apparel lines.
- Celebrity Fashion Collaborations
- Collaborations between celebrities and fashion brands can create market buzz and generate excitement for related products.
- Futuristic Footwear Designs
- There is a growing trend towards sci-fi-inspired footwear designs that incorporate innovative materials and technology.
Who This Affects Most
- Fashion & Apparel
- Innovative apparel and shoe designs can create new markets and drive demand in the fashion industry.
- Music
- The release of new music can create cross-promotional opportunities for fashion and other related industries.
- Sports & Fitness
- Innovative footwear designs can drive demand in the sports and fitness industries, especially when endorsed by celebrities and athletes.
