Diverse and eclectic, the July 2021 men's fashion trends share a notable tendency for bold ideas and progressive design. Fire-resistant sweaters, futuristic avant-garde collections, and new men’s makeup products were all released this month.
A standout theme within this collection was products and designs that look to break down gender norm barriers. ‘Threads for Men’ launched a new line of tights fit for male physiques, Vand War Paint opened its first male makeup and wellness shop in the UK, and the newly established fashion brand VTMNTS debuted a variety of experimental unisex looks.
Rapper collaborations also appeared to be a recurring trend in men’s fashion during the month of July. A$AP Rocky teamed up with Pacsun to release a new pair of Vans, LL Cool J dropped his own affordable athleisure brand, and Action Bronson joined Oakley to produce a film about self-expression.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
