RIMOWA has launched its first-ever line of neon luggage, giving an electrifying upgrade to its classic 'RIMOWA Essential' series.
The suitcases come in either neon lime or neon pink and consist of a transparent outer shell that allows owners – and airport security – to easily peer inside. Other features include a unique swivel wheel system, telescopic handles, zippers, badges, and built-in locks.
With the RIMOWA neon collection, owners should expect to have no issues spotting their luggage at baggage claim. Loud and bright, these suitcases were designed to diffract light, meaning they will literally glitter and glow. Despite its emphasis on style, this line of luggage remains practical in terms of weight and dimensions and is also made from hardy polycarbonate material. In addition to these flashy suitcases, RIMOWA will also be offering phone cases in identical colors.
Image Credit: RIMOWA
Key Themes Behind This Trend
- Transparent Luggage
- Opportunity for innovators to create new materials that can enhance the security features and durability of transparent luggage
- Neon Fashion
- Opportunity for fashion designers to incorporate neon colors in their collections to reflect the trend in luggage
- Swivel Wheel System
- Opportunity for luggage manufacturers to improve the mobility of their products through the use of a unique swivel wheel system
Where This Applies
- Luggage Manufacturing
- Luggage manufacturers can leverage this trend in creating new product lines that combine style and functionality
- Fashion
- Fashion houses can create neon-colored pieces in their collections to match the popularity of the RIMOWA neon luggage
- Travel Accessories
- Opportunity for travel accessory companies to create complementary products that match the neon-themed trend, such as passport cases or luggage tags
