The RIMOWA Pine & Raspberry collection is a new range of suitcases from the Cologne-based brand as a series of luggage options for consumers seeking a chic yet seasonal way to travel.
The suitcases come in the Essential Cabin Carry-One, Check-In and Trunk Plus sizes, which are each covered in either the namesake Pine or Raspberry finish. This gives the suitcases a decidedly festive pop of color that won't look out of place when used off-season. Each of the suitcases also features a multi-wheel system to expedite shifting between locations and have TSA-approved locks with ample internal storage to boot.
The RIMOWA Pine & Raspberry collection is available now and is priced starting at $875 for the smallest model.
Image Credit: Rimowa
Key Themes Behind This Trend
- Seasonal Suitcase Collections
- Brands can consider offering seasonal collections of suitcases to meet consumer demands for colors and styles that reflect the time of year.
- Multi-functional Luggage Features
- Innovative features that expedite shifting between locations and provide internal storage can enhance the usability and efficiency of suitcases.
- Luxury Suitcase Brand Marketing
- Luxury suitcase brands can create exclusive collections and unique marketing strategies to increase brand recognition and appeal to upscale consumers.
Where This Applies
- Travel Goods
- Travel goods companies can explore creating seasonal collections of suitcases and adding multi-functional features to improve customer experience.
- Luxury Retail
- Luxury retail businesses can consider marketing upscale suitcase collections through exclusive partnerships and innovative campaigns.
- E-commerce
- E-commerce retailers can showcase festive suitcase collections and trending luggage features through social media and targeted advertising to reach a broader audience.
