The Father’s Day 57/40 New Balance sneaker sets itself apart with an unusual design that comes pre-distressed with details that resemble paint splatter, grass stains and smears of dirt. The colors of mustard and ketchup, the splatters that appear on the shoes cover the laces and the "N" on the sides. Complete with tarnished edges, the chunky "dad sneakers" sit somewhere between contemporary and nostalgic. As practical as they are playful, the sneakers sneakers boast reflective details.
A new wave of sneakers created by many different brands are being designed to be intentionally distressed and look worn-in. While there's a high demand for pristine white sneakers, these designs go against the grain with a divergent style that's messy and dirty-looking, like a pair of jeans that comes pre-washed and pre-ripped.
What's Driving This Trend
- Pre-distressed Design Trend
- Opportunity for brands to offer pre-distressed or intentionally messy designs for various products.
- Divergent Style Trend
- Opportunity for brands to disrupt the market with designs that go against the grain of classic pristine looks.
- Nostalgic Products Trend
- Opportunity for brands to tap into nostalgia by offering products with retro or vintage aesthetic.
Who This Affects Most
- Footwear Industry
- Brands can introduce pre-distressed designs for sneakers and other types of footwear to offer a divergent style option for consumers.
- Apparel Industry
- Introducing pre-distressed designs for clothing items like jeans and t-shirts can create a divergent style trend that disrupts the demand for classic pristine looks.
- Home Decor Industry
- Brands can create home decor items with a vintage or retro aesthetic to tap into the nostalgia trend and offer consumers a way to decorate their homes with unique style.
