Based in the United Kingdom, War Paint is debuted its first shop in London on July 23. Located at 29 Carnaby Street, the brand is a male-focused makeup and wellness store. Sold in more than 80 countries, including the United States, the brand's newest location will offer its full range of War Paint for Men products.
The brand is excited to provide men with the opportunity to learn about makeup options and trial various products, thereby mitigating the exclusivity of makeup. By offering male-targeted products, the cosmetic company fosters a space of inclusivity for its consumers. Danny Gray, the founder of War Paint for Men, explains that the store is "about creating somewhere for people to have an experience."
Image Credit: War Paint for Men