Eastside Golf and Jordan Brand have partnered to release the 'Air Jordan 4 Golf,' a new version of the classic Jordan 4 model appropriate for wear both on and off the course.
Eastside Golf has been making waves in the world of golf attire due to its youthful, streetwear-inspired designs. Most notably, the brand has a now-iconic logo, which – not surprisingly– portrays a man swinging a golf club. The shoe itself, which has been spotted on the feet of PGA pros like Bubba Watson and Patt Perez, provides a new version of the model's classic 'White Cement' colorway. Like the original Jordan 4, white leather is donned with a speckled finish on the wings, midsole, and heel tab. The difference here is that this golf-ready model has unique gold fixtures, graphic soles, and a large Eastside Golf Logo printed on its tongue.
If the Jordan Gold 4 Golf is evidence of anything, it's that golf's recent streetwear revolution is here to stay.
Key Themes Behind This Trend
- Streetwear-inspired Golf Apparel
- Golf apparel companies could explore streetwear aesthetics for their clothing lines to appeal to a younger generation of golfers.
- Cross-industry Collaborations
- Golf companies could partner with non-golf brands to create unique and innovative products that cater to a wider range of consumers.
- Customized Golf Shoes
- Golf shoe companies could offer customizable designs and colorways to attract consumers who want unique and personalized golf gear.
Where This Applies
- Golf Apparel
- Golf apparel companies can create new lines of clothing that incorporate streetwear designs, colors, and patterns to attract young golfers.
- Footwear
- Shoe companies can design customized golf shoes that offer unique colors, materials, and graphics to enhance personal style on the golf course.
- Sports Marketing
- Sports marketing agencies can develop cross-industry collaborations between golf and non-golf brands to create innovative and unconventional golf products and experiences.
