Tribe Cosmetics makes color cosmetics for men that are completely natural, vegan, cruelty-free and especially easy to apply, since no special brushes or applicators are needed. Co-founder Pergrin Pervez wanted to prepare for a big meeting and visited a major makeup store and was only told that makeup was gender-neutral and that he could look around to find what he needed. As Pervez describes, "As I looked around more, I was really kind of confused. I looked up at the advertising and thought, ‘You have so many women here with different types of makeup, but which of these women looks like me and which ones can I aspire to? I want to go to a meeting tomorrow to close a deal, where’s that look?'"
The brand officially launched this year with makeup for men and products like Moisturizer, Skin Fix and Beard Fix.
What Makes This Trend Stand Out
- Men's Color Cosmetics
- Men's color cosmetics are becoming increasingly popular.
- Gender-neutral Makeup
- The demand for gender-neutral makeup is on the rise.
- All-natural and Vegan Makeup
- There is a growing trend towards all-natural and vegan makeup products.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can capitalize on the rising demand for gender-neutral and inclusive makeup products.
- Men's Grooming
- The men's grooming industry has the opportunity to expand its offerings and tap into the growing market for men's color cosmetics.
- Natural and Vegan Products
- The natural and vegan product industry can benefit from catering to the demand for cruelty-free and sustainable makeup options.
