Popular culture often dictates consumer buying habits and the July 2021 pop culture list underscores the latest innovation in this space.
Fast-food chain Wendy's is tapping fans of the cartoon show 'Rick and Morty' with the launch of themed beverages. The new launch is part of the brand's partnership with Adult Swim and includes various flavors such as the Mello Yello Portal Time Lemon Lime and BerryJerryboree.
Another brand, in a far different industry, is also tapping the entertainment industry. Booking.com recently debuted the 'Friends Experience' for fans of the iconic 90s sitcom show. The overnight experience is a complete recreation of the set of Friends and includes a late-night game of Phoebe’s Cab Escape Room, a themed scavenger hunt, and breakfast at 'Central Perk.'
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
