VYBES, an LA-based wellness brand focused on botanical beverages, collaborated with popular artist Blackbear on the limited-edition Blackbear Hibiscus CBD-infused drink. The organically produced beverage is designed to reduce stress and promote wellness through the integration of CBD. The Blackbear Hibiscus also contains brewed hibiscus tea, blackberry juice, ground cinnamon, and ground cloves which offer the beverage plenty of flavor. These natural ingredients keep the calorie count to a mere 25 with only 5 grams of sugar.
The Blackbear Hibiscus's CBD content elevates mood, increases mental clarity, and rejuvenates the body. Blackbear drew on these enriching benefits to help him manage chronic pancreatitis. The Blackbear Hibiscus launched on June 7th alongside Blackbear's new EP. The drink is available online and in select stores in limited quantities.
Image Credit: VYBES
What Makes This Trend Stand Out
- Musician-branded Beverages
- Opportunity for artists to collaborate with wellness brands to create specially branded beverages that promote wellness and mental clarity.
- Cbd-infused Beverages
- Growing demand for beverages infused with CBD, creating opportunities for wellness brands to develop unique products catering to consumer's health needs.
- Botanical Beverage Industry
- Increased demand for all-natural, organic beverage options, providing opportunities for companies to develop new botanical wellness products and expand their market share.
Sectors Adopting This
- Wellness
- Opportunities for wellness brands to collaborate with artists and create products that support physical and mental well-being.
- Beverage
- Beverage companies can develop new CBD-infused and botanical products, tap into a growing consumer demand for healthy and unique drink options.
- Music
- Artists can co-brand with wellness companies to promote existing and new product launches, cross-promoting the benefits of both industries, enticing young adults who prefer organic and healthy but fun lifestyle choices.
