What is the trend of adaptogenic beverages?

Adaptogens integrated into beverages offer consumers a natural way to manage stress and enhance mood, paving the way for innovations in personalized wellness drinks.

What is the trend of cannabis-infused tonic innovation?

THC and CBD-infused tonics are disrupting traditional beverage categories by providing recreational and functional benefits, potentially leading to new product niches within the cannabis market.

What is the trend of nootropic drink evolution?

Harnessing nootropics in beverages presents an opportunity to create functional drinks that offer cognitive enhancements, reshaping how consumers approach mental performance support.

What are the implications for the functional beverage industry industry?

The rise of wellness-forward tonics with ingredients like adaptogens and nootropics is redefining the functional beverage market by addressing mental and physical health needs.

What are the implications for the cannabis-infused products industry?

Cannabis-infused beverages are emerging as a pivotal segment within the cannabis products industry, offering unique consumption experiences that blend relaxation and functionality.

What are the implications for the wellness and health supplements industry?

The intersection of wellness drinks and health supplements is fostering a new industry focus that merges liquid nutrition with supplemental health advantages.

Feel-Good Functional Tonics : BRez

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BRĒZ's New Wellness-Forward Beverages Support Intentional Drinking

Laura McQuarrie — July 2, 2025 — Lifestyle

References: drinkbrez & prnewswire

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BRĒZ expanded its lineup with four new functional beverages—two THC-infused and two non-infused—made with adaptogens, functional mushrooms, and botanicals to uplift, relax and support everyday moments.

While ELEVATE is a CBD/THC-free Strawberry Mango tonic that delivers an energizing boost with caffeine, lion's mane and nootropics, DRIFT is a THC-infused tonic with a Blueberry Lotus flavor and benefits from mushrooms and adaptogens to ease tension and support winding down. The functional BRĒZ lineup additionally introduces AMPLIFY (THC-infused) and DREAM (CBD/THC-free.)

"Since our inception, BRĒZ's mission has been to reduce human suffering and maximize human potential," said Aaron Nosbisch, Founder & CEO of BRĒZ, "We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day."

Trend Themes

Adaptogenic Beverages — Adaptogens integrated into beverages offer consumers a natural way to manage stress and enhance mood, paving the way for innovations in personalized wellness drinks.
Cannabis-infused Tonic Innovation — THC and CBD-infused tonics are disrupting traditional beverage categories by providing recreational and functional benefits, potentially leading to new product niches within the cannabis market.
Nootropic Drink Evolution — Harnessing nootropics in beverages presents an opportunity to create functional drinks that offer cognitive enhancements, reshaping how consumers approach mental performance support.

Industry Implications

Functional Beverage Industry — The rise of wellness-forward tonics with ingredients like adaptogens and nootropics is redefining the functional beverage market by addressing mental and physical health needs.
Cannabis-infused Products — Cannabis-infused beverages are emerging as a pivotal segment within the cannabis products industry, offering unique consumption experiences that blend relaxation and functionality.
Wellness and Health Supplements — The intersection of wellness drinks and health supplements is fostering a new industry focus that merges liquid nutrition with supplemental health advantages.

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