Answering the consumer demand for offerings that embrace the health and wellness movement, this enriched cannabis beverage offers a euphoric social experience with calming and focus-driving undertones. Dubbed BRĒZ, the product is described as "microdosed cannabis and mushrooms in a can."
The enriched cannabis beverages' formula combines THC, CBD, and Lion's Mane mushroom extract. The product is approachable and guarantees a lack of reported hangovers or regrets due to the harmonizing effects of the combined ingredients. BRĒZ features 2.5 mg THC, 5 mg CBD, and 25 mg Lion's Mane derived from 1600 mg fruiting bodies. The enriched cannabis beverage is vegan, non-GMO, gluten-free, and contains only 30 calories per serving. This further enhances its appeal.
Image Credit: BR?Z
What's Driving This Trend
- Enriched Cannabis Beverages
- The trend of enriched cannabis beverages offers an opportunity for companies to tap into the growing demand for health-focused and socially-oriented products.
- Microdosing
- Microdosing cannabis and mushrooms in a can presents a disruptive innovation opportunity to cater to consumers seeking a controlled and customized experience.
- Functional Mushroom Extracts
- The inclusion of Lion's Mane mushroom extract in enriched cannabis beverages opens up a new market segment for companies looking to capitalize on the health benefits and popularity of functional mushrooms.
Who This Affects Most
- Cannabis
- The cannabis industry can explore the potential of enriched cannabis beverages to expand their product offerings and target health-conscious consumers.
- Beverage
- The beverage industry has an opportunity to innovate by incorporating functional mushroom extracts, such as Lion's Mane, into their drinks to attract consumers seeking wellness-oriented beverages.
- Health and Wellness
- The health and wellness industry can leverage the trend of enriched cannabis beverages to provide novel products that combine the therapeutic properties of cannabis and functional mushrooms.
