Vibrations is providing consumers with an extra boost of hydration thanks to its newly reformulated, faster-acting cannabis and electrolyte drink mix. Vibations currently comes in four original flavors: Strawberry Lemonade, Peach Tangerine Tea, Iced Tea Lemonade, and sugar-free Pomegranate Blueberry Acai. Consumers can now access the new Tropical Punch, Lemon Lime, and Berry Chamomile Tea flavors as a part of the brand's new expansion.
Notably, the Berry Chamomile variant is infused with CBN, a cannabinoid that enhances sleep. This blend and the Lemon Lime and Pomegranate Blueberry Acai are marketed as sugar-free alternatives to the other options in the brand's portfolio.
“[...] When mixed with water, the new and improved Vibations provides that desired effect while also being great-tasting and portable. The new formulas also incorporate a patented technology that enhances bioavailability to now deliver a 15-minute onset,” said Jay O'Malley, MariMed's Vice President of Marketing and Research & Development.
Image Credit: Vibations
What's Driving This Trend
- Enhanced Cannabinoid Beverages
- Opportunity for creating beverages with improved cannabis infusion technology delivering faster onset effects.
- Expanded Flavor Options
- Opportunity for innovation in offering a wider range of flavors beyond traditional choices in cannabinoid drinks.
- Sugar-free Cannabis Beverages
- Opportunity for developing cannabis-infused sugar-free options catering to health-conscious consumers.
Who This Affects Most
- Beverage Manufacturing
- The beverage industry can capitalize on advanced cannabis infusion methods for quicker-acting products.
- Flavoring and Fragrance
- The flavoring industry can explore new ingredients for creating distinctive flavors for cannabis-infused beverages.
- Health and Wellness Products
- The health and wellness industry can expand by incorporating innovative formulations to offer sugar-free cannabis hydration solutions.
