MariMed launched a new cannabis-infused energy drink called Vibations: High + Energy. The MA-based cannabis brand is known for its recent viral 850lb weed brownie that broke world records in December 2021. This year it continues to trailblaze the cannabis industry with its new powdered beverage.
Vibations uses a guarana-based caffeine source for the energy portion of the drink while incorporating electrolytes and vitamins for hydration. The convenient mix is soluble in water, making for an ideal on-the-go refreshing drink. In addition, the ingredient list includes monk fruit as a sweetener. Consumers can visit MariMed's website to purchase the Vibations: High + Energy in four flavors: Strawberry Lemonade, Peach Tangerine Tea, Iced Tea Lemonade, and Pomegranate Blueberry Acai.
Image Credit: MariMed
What's Driving This Trend
- Cannabinoids in Beverage Industry
- MariMed's Vibations: High + Energy drink mix exemplifies the growing trend of incorporating cannabis and other cannabinoids like CBD into traditional food and beverage products.
- Functional Beverages on the Rise
- Vibations: High + Energy's use of guarana-based caffeine and electrolytes showcases the trend of functional beverages that tout health benefits beyond hydration and refreshment.
- Soluble Powdered Beverages
- MariMed's Vibations: High + Energy drink mix capitalizes on the trend of soluble powdered beverages that offer customer convenience and portability.
Who This Affects Most
- Cannabis Industry
- MariMed's new cannabis-infused energy drink is evidence of the continued expansion of the cannabis industry into mainstream consumer products like food and beverages.
- Beverage Industry
- Vibations: High + Energy's entrance into the energy drink market demonstrates the trend of functional beverages that cater to specific consumer needs like energy and hydration.
- Fitness Industry
- Vibations: High + Energy's use of electrolytes and vitamins makes it an ideal drink for post-workout recovery, exhibiting an opportunity for the fitness industry to expand into the functional beverage market.
