Upward by Trulieve Supports Active, Wellness-Focused Lifestyles
Laura McQuarrie — July 24, 2025 — Lifestyle
References: drinkonward & newswire
Building on the positive response to Onward (a premium, non-alcoholic THC beverage for those seeking a new and alternative form of refreshment,) Trulieve announced the launch of Upward, a premium THC-infused energy drink to support active and wellness-focused lifestyles.
Upward is introducing itself to adult cannabis consumers with a balance of THC and CBD in varieties like 5-milligram Lemonade, Peach Nectarine, and Strawberry Tea and 10-milligram Pink Lemonade. These low-calorie energy drinks featuring natural fruit juices deliver a boost thanks to green coffee beans and black tea leaves, offering an experience that uplifts the mind while gently relaxing the body. As such, these alcohol-free drinks for a buzz-free lift lend themselves well to different situations that call for refreshment, from quiet moments and slow afternoons to casual social gatherings.
Upward is introducing itself to adult cannabis consumers with a balance of THC and CBD in varieties like 5-milligram Lemonade, Peach Nectarine, and Strawberry Tea and 10-milligram Pink Lemonade. These low-calorie energy drinks featuring natural fruit juices deliver a boost thanks to green coffee beans and black tea leaves, offering an experience that uplifts the mind while gently relaxing the body. As such, these alcohol-free drinks for a buzz-free lift lend themselves well to different situations that call for refreshment, from quiet moments and slow afternoons to casual social gatherings.
Trend Themes
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Cannabis-infused Functional Beverages — The emergence of THC-infused energy drinks highlights a growing demand for innovative beverages that combine the effects of cannabis with functional ingredients like caffeine for a unique consumer experience.
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Holistic Wellness Consumption — Consumers are increasingly seeking products that promote a balanced lifestyle, leading to the development of beverages that incorporate both energizing and relaxing properties.
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Low-calorie Beverage Options — The introduction of low-calorie THC-infused drinks signifies a trend towards healthier lifestyle choices without sacrificing flavor or efficacy.
Industry Implications
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Cannabis-enhanced Beverages — The burgeoning sector of cannabis-infused drinks offers vast potential for new formulations that address diverse consumer needs, from relaxation to energy boosts.
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Functional Beverage Market — This industry is expanding to include beverages incorporating a variety of active ingredients, redefining what consumers expect from drinkable wellness solutions.
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Health-conscious Consumer Goods — An industry focusing on low-calorie, natural ingredient products that cater to the health-oriented preferences of modern-day consumers is rapidly evolving.
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