The Select FormulaX energy drink has been launched by Curaleaf Holdings Inc. as an alertness-boosting cannabis refreshment that's crafted with the lifestyle of younger consumers in mind. The drinks are formulated with 10mg of hemp-derived THC in each 16-ounce can along with 50mg of caffeine to provide a buzz and a boost to alertness for those who want to enjoy it as part of their daily routine. The drink is free from artificial colors, flavors, sweeteners and high-fructose corn syrup, and comes in two flavors including Rocket Pop and Glacial Melt.
Chairman and CEO of Curaleaf Boris Jordan commented on the Select FormulaX energy drink saying, "Offering caffeine with 10 mg hemp THC presents a new and timely category to the hemp beverage space, and we're proud to be the innovators behind this new experience to the market. It follows a trend we're seeing among young adults who are seeking a beverage to enhance everyday activities, while also moving away from alcohol, and toward cannabis. Select Hemp Seltzers continue to grow in popularity across the hemp market nationally, and Select FormulaX is an excellent addition to our highly rated beverage line."
Image Credit: Curaleaf
What Makes This Trend Stand Out
- Cannabis-infused Beverages
- Cannabis-infused drinks combine recreational and wellness applications, appealing to consumers seeking alcohol alternatives.
- Caffeine-thc Combination Drinks
- The synergy of caffeine and THC in beverages presents a novel way to cater to consumers desiring both stimulation and relaxation.
- Clean Label Consumption
- Growing demand for beverages free from artificial additives enhances the appeal of clean-label cannabis drinks.
- Younger Consumer Preferences
- Younger consumers are driving the popularity of cannabis beverages as part of their lifestyle shift towards non-alcoholic refreshment options.
Sectors Adopting This
- Cannabis Beverage Industry
- The cannabis beverage sector is poised to expand with innovative products catering to consumer preferences for functional and recreational benefits.
- Functional Beverage Market
- Functional beverages offering dual benefits, such as energy and relaxation, are tapping into consumer demand for enhanced daily routines with fewer health impacts.
- Alternative to Alcohol Industry
- The shift towards cannabis-infused refreshments marks an evolution in the market for alcohol alternatives, attracting younger demographics interested in new experiences.
